When running for presidency in 2022, Kenya's current president Dr.William Ruto, ensured that his notion was one that exactly corresponded to the issues of voters and a vast number of citizens.
It was the 'empowering hustlers' notion that attracted many voters to his manifestos and political aspirations.
Indeed, many citizens believed that eventually, a leader relating to their very own real life situations had risen.
He said he too was raised as a hustler, giving the example of his simple and humble businesses like rearing chicken and selling eggs and that he was therefore seeking to rise to power, to break the dynasty trend, to represent his fellow hustlers and to empower them.
All the way since independence, Kenya had been ruled by dynasty families until President Ruto took to power.
This was an aspect that convinced and impressed many citizens as a large number of them are indeed hustlers.
Here, they knew that finally their voices would be represented, their needs addressed as effectively as they would wish.
For a moment, that seemed to be the case, until two years later when he chose to betray his 'fellow hustlers' by establishing alliances in the name of fixing the economy with the very dynasties he had slammed; first with the famous opposition leader Raila Odinga and closely later, returning to his previous boss, the former president Uhuru Kenyatta—all pure dynasties!
Yet this does not come as a surprise, since it has become a trend in Kenyan politics; they give it a number of names: 'nusu mkate', 'handshake', 'broad-based government', and on goes the coalitions between the ruling government and the opposition.
Now in 2025, the hustler president has yet again deepened his drill of betrayal by renewing broken ties with yet another dynasty, the heir to the late President Daniel Moi—Gideon Moi.
But the youth are already equiped with the full copies, and they are not buying the performance and the shows anymore.
It is obvious that the ruling government is no longer about hustlers but dynasties, and the true hustlers have felt the blow of betrayal keenly.



